![]() ![]() WordPress now has a feature that automatically publishes blog posts simultaneously as Twitter threads with just two extra clicks. How to repurpose high-performing content into a social media postĪfter compiling a list of your best pieces, it’s time to repurpose your content for social media! Here are some ideas to help kickstart your creativity and turn any piece of content into an engaging post for your networks: Post Twitter threads. Think about what your audience on each network expects to see from you. A three minute video based on an eBook may work well for YouTube, but is likely too long for Twitter. Consider which of your networks are most active, how your audience uses each of them and what format you’ll be able to repurpose content into. The right channel makes all the difference-how you tell the story is equally as valuable as the story itself. Repurposing content for social media also means you need to consider where it will be posted. An article that performs well year-round may be easier to repurpose right now, while event-specific or seasonal content may need to be carefully scheduled before posting. Next, ask if the content you want to repurpose is evergreen or time-constrained. Driving organic traffic back to your website.Raising brand awareness in a certain industry.Having a goal in mind makes it easier to determine which metrics you’ll use to evaluate what content to include in your curation strategy. Put your best foot forward, as the saying goes: Prioritize content that performs well and will meet your needs and goals. What to consider when repurposing content for social mediaīefore you dive into recycling your content, you should know that not all content lends itself to this particular art form. With this in mind, we’ve created entirely new articles inspired by data from the Index and dive deeper into those industry insights. But we also include data points that are specific to certain industries and can be used to capture the attention of niche audiences. Reaching audiences who missed a piece of content on its first round of promotionįor example, The Sprout Social Index™ is our annual data report that speaks to the entire marketing industry.Why it pays to repurpose contentīesides the obvious allure of recycling (less work, more time saved), there are a number of strategic benefits to repurposing your content for social media including: In this article, we’ll discuss how to repurpose content for any social media platform and how to make your content work for you, instead of the other way around. When it comes to social content creation, it pays to “work smarter, not harder.” Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. And, frankly, some days you just don’t have the time to create fresh social content from scratch. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.īut trying to identify relevant content for multiple social networks all the time is exhausting. In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise.
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